Jadefruit

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What is Jadefruit?

Jadefruit is the Export Marketing name given to Custard Apples grown by J-Cam members. To be a member of the J-Cam Marketing Group strict guidelines apply.

Custard Apples are grown on a sub-tropical deciduous tree belonging to the Annonaceae family. This family contains over two thousand members spread throughout the world. Of this family, it is the atemeoya, a hybrid of the Annona genus, that Australia's commercial cultivars derive from.

Custard Apple trees are large and spreading, shaded by large, green drooping leaves. The tree sets many light yellow trumpet shaped flowers that emit a pungent, sweet smell especially in the late afternoon when the male pollen sacks burst open. Of these flowers, only a small number will set fruit.

Jadefruit takes between 20 and 25 weeks to reach maturity in sub-tropical climates where the days are not too warm and the nights not too cool.

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The Jadefruit brand is recognised internationally to represent the very best Custard Apples that can be acquired.

Each piece of fruit is hand selected, packed into a foam sock to give maximum protection from bruising.

Great detail and attention is paid to the "Cool Chain" to ensure that each piece of fruit arrives in prefect order and excellent condition.

J - Cam is the brand name used domestically for the premium 1st grade fruit.

J-Cam uses a comprehensive quality assurance program with a simple aim, to be the best.

This Site is owned and updated by the Sunshine Coast Jadefruit Custard Apple Marketing Association Inc. info@jadefruit.com.au