Jadefruit

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Australia grows about 1000 ha of custard apples, mainly in Queensland and northern New South Wales. In Queensland, the major production areas are the Sunshine Coast, Bundaberg district, Central Queensland and the Atherton Tableland. In New South Wales, most production comes from the Northern Rivers district.

The type of custard apple grown in Australia is unique in the world. It is known botanically as an atemoya and is thought to be a cross or hybrid between the cherimoya (Annona cherimola) and the sweetsop or sugar apple (Annona squamosa). Both cherimoya and sugar apple are widely grown overseas.

The Australian custard apple industry is based on three main varieties—African Pride, Hillary White and Pinks Mammoth. Hillary White originated as a budsport (a mutated shoot) from Pinks Mammoth and has now largely superseded its parent. This is largely due to its earlier and heavier cropping. Trees are grown in orchards on grafted cherimoya rootstock.

Fruit is harvested from about February to early November with the peak in May/June. Most fruit is marketed in the major metropolitan wholesale markets of Brisbane, Sydney, Melbourne, Adelaide and Perth and an increasing proportion of the crop is now being exported, mainly to south-east Asia.

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The Jadefruit brand is recognised internationally to represent the very best Custard Apples that can be acquired.

Each piece of fruit is hand selected, packed into a foam sock to give maximum protection from bruising.

Great detail and attention is paid to the "Cool Chain" to ensure that each piece of fruit arrives in prefect order and excellent condition.

J - Cam is the brand name used domestically for the premium 1st grade fruit.

J-Cam uses a comprehensive quality assurance program with a simple aim, to be the best.

This Site is owned and updated by the Sunshine Coast Jadefruit Custard Apple Marketing Association Inc. info@jadefruit.com.au